Getting more from the time and money invested in online services
> <
8. Marketing and Promoting e-services
- What is in a domain name - February 2007 netcraft survey received responses from 108,810,358 sites
- Search Engine Optimisation - check your own website statistics, see hitwise stats
- Advertising and Links on other websites
- Viral marketing
- Timely publicity - eg RTA postcards - where you get your pink slip
- In conjunction with traditional radio/tv/newspaper advertising