Getting more from the time and money invested in online services

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8. Marketing and Promoting e-services

  1. What is in a domain name - February 2007 netcraft survey received responses from 108,810,358 sites
  2. Search Engine Optimisation - check your own website statistics, see hitwise stats
  3. Advertising and Links on other websites
  4. Viral marketing
  5. Timely publicity - eg RTA postcards - where you get your pink slip
  6. In conjunction with traditional radio/tv/newspaper advertising