CITO juggling people, money, telephone, computers while balancing on one foot, on a wallramin communications
Governance of Information and Communication Technology

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Getting more from the time and money invested in online services

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11. Regular Reporting - Qualitative and Quantitive information

Website Activity

Sample Scorecard - Performance Indicators to measure and drive performance(1)

KPIMonth 1Month 2Month 3
Number of Pageviews/downloads
Use by Target Audience
Discoverability in Search Engines (Appeared on First Page of Search Engine results, on topics/Phrases)
Cost per Online Transaction (cost of service/number of transactions)
% Telephone Calls, referred to Website
% Telephone Transactions, fulfilled using Website
% Over the Counter Transactions, fulfilled using Website

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